Installing marketplaces from the web

Starting with iOS 18.6 and iPadOS 18.6, iOS and iPadOS will provide an updated user experience in the EU for installing an alternative app marketplace from a developer’s website.

Installing apps from the web

Starting with iOS 18.6 and iPadOS 18.6, iOS and iPadOS will provide an updated user experience in the EU for installing an app from a developer’s website.

The first time a user installs an app from the web from a particular developer will have this user experience:

Subsequent installs of apps from the web from that same developer will have this user experience:

Coming soon

Installing a developer’s own apps via the web

Later this year, we will provide an API which will allow developers to initiate the download of alternatively distributed apps they publish from within their app.

The first time a developer initiates the download of an alternatively distributed app they have published from within their own app, the user experience will look like this:

Subsequent installs of apps from the web from that same developer will have this user experience: