We scheduled for a price rise for July 3rd.
We have >90% of subscribers on a standard monthly subscription (without trials or offers), and we gave more than the requisite notice (we scheduled these on May 20).
We also chose in the price increase flow to apply the new price to existing subscribers.
On July 3rd, the price for new subscribers went up as expected.
However, we are still seeing all our renewals at the old price. My own subscription to the app renewed today (July 15th) - but at the old price. In my Settings app, I can see that the next renewal (August 15th) will be at the new price. I also haven't had any notifications/email from Apple about the rise (which should happen 27 days before the rise, so will likely happen for me on July 19th....but that should've been June 19th).
So it appears that while the new price will be applied to existing subscribers, it is happening a month after the scheduled price rise. Some of our customers are being contacted by Apple about the price rise...for August, when it should have already taken place.
Given that we scheduled this way more than 27 days ahead, why would the price rise for existing subscribers not take place at the planned date? Are there other reasons that are not documented? The only two reasons we can see are a) insufficient planning notice and b) trial periods being respected - neither of which apply here.
We can see significant cancellations from July 3rd in countries where customers have to opt-in for a price rise, primarily Germany. So it seems that the price rise definitely came into effect for our existing subscribers, causing opt-in cancellations, but the customers aren't actually paying the higher price for another cycle.
Any ideas?